2025

SAN

FRANCISCO

RUMFEST &

CONGRESS

SEPTEMBER 13th & 14th, 2025

Trader Vic's | 9 Anchor Dr. Emeryville, CA 94608

"Our main goal is to elevate the category of rum through premiumization and #rumeducation."

Federico j. Hernández

Founder - TheRumLab.com

THE CLOCK IS TICKING!

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ABOUT

We are eager to commemorate the 10th San Francisco Rum Festival & Congress with you in one of the greatest city in NoCal. Join us at the iconic Trader Vic's Emeryville on September 13 - 14th. This event is ideal for rum connoisseurs, casual consumers, and industry professionals eager to explore and learn about rum, with over 40+ distinct award-winning premium rum brands. Indeed, there are around 200 distinct rum expressions available for sampling either NEAT or in a TWISTED DAIQUIRI.

Rum Festival – Grand Tasting: Sept 13th

DaiquiriMANIA (Twisted Daiquiris & Retro Music): Sept 13th

Rum Congress: Sept 14th

Part #1

RUM FEST GRAND TASTING

THE GRAND TASTING IS LITERALLY WHAT YOU ARE IMAGINING. Ideal for both rum connoisseurs and casual consumers eager to taste (unlimited), explore, and learn about rum, with over 85 distinct award-winning premium rum brands (200 expressions). Based on your interest in rum, we offer different ticket options. Grand Tasting ticket holders can stay at the event during DaiquiriMANIA.

DATE & TIME

SATURDAY, SEPT 13th, 2025 | 2PM - 7PM

WHERE

Trader Vic's Emeryville - 9 Anchor Dr, Emeryville, CA 94608

AUDIENCE

FROM BARTENDERS, RUM AFICIONADOS TO NEW CONSUMERS (LOOKING TO TASTE SOME GOOD RUM)

Part #1

COCKTAIL SESSION

DaiquiriMANIA is a new program TheRumLab will be launching in 2025 during the Intro to Rum Session, which will take place during the GRAND TASTING SESSION (5pm - 7pm). DaiquiriMANIA will be a vibrant celebration of the classic daiquiri cocktail, reimagined with a modern twist and set to the nostalgic beats of retro music. This concept should bring together rum enthusiasts, cocktail lovers, and music aficionados for a night of delicious drinks and unforgettable tunes.

Part #2

RUM CONFERENCE

DATE & TIME

SUNDAY, SEPT 14th, 2025 | 2PM - 7PM

WHERE

Trader Vic's Emeryville - 9 Anchor Dr, Emeryville, CA 94608

AUDIENCE

FROM BARTENDERS, RUM AFICIONADOS TO NEW CONSUMERS (LOOKING TO TASTE SOME GOOD RUM)

SAN FRANCISCO RUMFEST IN THE #'s

Rum Expressions

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Trade Attendees

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Grand Tasting Attendees

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Samples Poured

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Media Outreach

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Gold Sponsors

Silver Sponsors

Participating Brands

Key Partners

seminar schedule

Grand Tasting – Sept 13, 2025
Rum Congress – Sept 14, 2025

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TO BE ANNOUNCED

Register and Get Access To..

GRAND TASTING

Taste some of the best rums in the world. From Fiji to Puerto Rico. Check out our VIP Tickets, as they offer great perks.

GREAT SPEAKERS & SEMINARS

Hear and learn directly from master distillers, master blenders, brand owners, marketing managers, and other amazing professionals in the field

NETWORKING

Great opportunity to mingle with other rum aficionados like your self.

Get Tickets

SATURDAY
VIP RUM EXPERT
GRAND TASTING

$95+

SATURDAY
VIP RUM
ENTHUSIASTIC

$85+

SATURDAY
INDUSTRY SESSION

$45+

SATURDAY
INTRO TO RUM
GRAND TASTING

$75+

SATURDAY
DaiquiriMANIA

$45+

SUNDAY
RUM CONGRESS

$80+

Knowledge Box

Learn about SFRF

We have created a simple 101 to RUM page, which will provide you with a basic guide about the category. Additionally, you may require further information about the venue or the process of becoming a sponsor or vendor at the event.

How do I register for this event?

All our tickets are available on EventBrite. We recommend to see the options we offer per day and per session (time slots).

Age and Dress Code

The event is for adults 21+. ID will be required at the entrance. Regarding dress code: It’s SF. Dress nice, we call it resort tiki style.

What will I get after register?

You will receive an email from EventBrite with your ticket. Please make sure to see the title of your ticket, as it clarifies what your date and time of entry to the event.

LAST SESSION

TRADER VIC'S Emeryvillle

The Haas, Trademark Collection By Wyndham is your perfect accommodation, sited in the heart of Los Angeles. At only 300 meters from the center, this air-conditioned Aparthotel Suites is a convenient destination, ensuring seamless access to the vibrant city. Apart from its prime location, The Haas places you within a five-minute drive of the iconic Dodger Stadium for baseball enthusiasts and approximately 2.7 km from LA Union Station for quick and easy transportation.